When people say that gifts are no longer what they used to be, it is not exactly as bad as it sounds. In fact, in a way, it might be good.
Of course there was a time when gifts were rare, if not an unordinary, it is given on very unordinary times. Today however, gift-giving is almost a routine. Take for instance among offices today. A few decades ago, gift-giving in the corporate was limited to special occasions, often major holidays like Christmas or Thanksgiving. Even anniversaries did not usually involve gift-giving. Today however a regular employee can receive as many as a dozen gifts within the year. During birthdays, valentines, Halloween, even personal events like weddings, child birth, special promotion, or office foundation day, gifts have become regular features of these celebrations. Evolving Practice; Evolving Gifts And even the nature of promotional corporate gifts in Singapore have likewise changed. Whereas before a typical gift from office boss and managers were pens, paper pads, paperweights, clocks or stationery, today business corporate gifts can run from a watch, a clock, baby hampers, wines. Even jackets, caps and shirts are no longer just the simple apparels that had the corporate logo or organizational seal embroidered or printed on it. In Singapore today, such apparels are ‘personalized’ gifts often bearing the recipient’s name and in other rare times even a person’s photo. Mugs have also evolved into such personalized corporate gifts in Singapore. Also unbeknownst to many, in Singapore, corporate gifts today do not hold mere physical or financial value. In fact it is also no longer simply symbolic. In many cases, corporate gifts are promotional corporate gifts that serve dual purposes of acknowledging the value of a person while at the same time providing public relations functions. And why not, in a heavily competitive business environment today, the slightest advantage in customer relations can spell significant differences in sales and patronage. Never mind that a client is not exactly satisfied with a product, although that is rarely a case, but some average consumer sometimes value customer service and relationship. Gifts goes a long way in strengthening the latter. Gifts as Expressions of Social Commitment Gifts today have also evolved into something with of a sign of social activism. Or at least a means to communicate a company’s commitment to relevant social issues. Whereas before premium corporate gifts signifies a company’s status or stature or the value which they put to employees, partners or customers to whom they give these items—the cost of an item may actually imply how much a company values a person--, today corporate gifts are not simply about monetary value but about sensitivity to political and environmental issues. For instance using recyclable materials for bags or gift wraps, environment friendly materials for shirts and apparels, products that did not cost or harm animals, plants or trees during production, inorganic food and materials produced without using chemicals or environmentally harmful substances matter in the value in the over-all value of a corporate gift. Even fair labour practices can factor in determining the social relevance of a gift and therefore a company
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Deciding what kinds of corporate gifts you should give to your employees, clients or customers, and even business partners is not easy as it seems. There are a lot of things you need to consider so that you can make sure that the recipients will enjoy the gift and you will spend on things that are worth your money. Below is a list of things you need to remember when you are choosing corporate gifts to purchase.
Decide on your budget Although you may want to buy the most expensive items that you can give as gifts, it is not always possible. You still need to be smart about your spending which is why it is recommended for you to decide on your budget. Having a budget in mind will prevent you from overspending and it will also help in narrowing down your choices so that you can choose items easier and faster. Just be realistic about the budget that you will set and don’t forget about to add the other payments you need to settle on your budget such as the delivery charge. Choose useful gifts One of the objectives you should have when giving corporate gifts premium is to make sure that these gifts can be useful for the recipients. In Singapore, companies take extra effort to give corporate gifts that are both useful and stylish. No matter how much money you spent for an item, if it is not useful for the person, the money you spent on it might be considered as a waste. Choose items that can be used frequently as every day. Some useful gift ideas include water tumblers, bags, notebooks, calendars, planners, pens, and clothing. You wouldn’t want your gift just to be kept inside a cabinet, which is why you really need to make sure that it will be useful. Keep the brand in mind If you own a business or a company and you are planning to give corporate gifts, you need to keep the brand in mind. Choose items that can be associated on the products or services that your business or company offers. For example you own a gym facility, you can give to your clients a duffel bag, water tumbler, towel, or t-shirts. The recipients can use these items when they visit your gym and they will be reminded of your business whenever they use the gift you gave to them. Personalize it One of the best ways to make sure that the gift will be memorable for the recipients is to personalize it. If you are planning to give a planner, print the name of the recipient on the cover. Great thing is that there are a lot of items that you can turn into personalized corporate gifts. Giving this type of gift can be more appreciated by the recipients and it will surely stand out even if they receive gifts from other companies. Promotional opportunity Aside from showing gratitude to employees, customers or clients, another reason why businesses and companies give corporate gifts is to promote their brands. They give promotional corporate gifts to the special people who support their business or company with items that are printed with the brand name or logo. Whenever the recipients will use the item and other people will see it, they will be aware about your brand and they might be interested in checking the products or services you offer. |
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